MBA in Marketing

DOP 312,551

Avail up to 30% Scholarships

MBA in Marketing

Elevate your strategic marketing prowess with a prestigious UK MBA, unlocking boundless opportunities for transformative career advancements and global impact.

Credentials and Awards by:

The program is accredited by and you will receive awards from the following academic partners:

MBA in Marketing

Elevate your strategic marketing prowess with a prestigious UK MBA, unlocking boundless opportunities for transformative career advancements and global impact.

Credentials and Awards by:

The program is accredited by and you will receive awards from the following academic partners:

Learning format
Blended Learning
Blended format combines face-to-face online classes and interactive e-learning.
UK Credits
120 ECTS Credits
Earn 180 UK credits that are globally recognized for higher education.
Modules
Modules: 13
Comprehensive modules covering key areas of the program.
Program Duration
18 Months
Designed to be completed within 18 months with flexible pacing.
Semesters
03 Semesters
Structured into three semesters for better course distribution.
Payments
Flexible Payments
Flexible payment options to accommodate different financial needs.

In-depth Analysis, Worldwide Recognition, Complete it with Comfort

A Degree that starts with your needs and completes with your achievements. Crafted by specialists, delivered by MEW’s purpose-built LMS, you have it all.

Campus Grade Learning at Your Screen

Campus Grade Learning at Your Screen

The executive courses are summarised in a way that avoids information overload while achieving the learning outcomes.

Case Studies that Speak

Case Studies that Speak

The learning in these courses is supported by industry scenarios, so you can connect every topic and apply it right away.

Fully Assignment Based

Fully Assignment Based

With just a few weeks of commitment, the executive courses are a perfect partner for your work-growth balance. So Start today so you finish it before you know it.

About the Programme

  • Awards: Girne American University + MEW School of Leadership
  • Credits: 120
  • Format: Blended (Online Lecture + Face to face Webinars)
  • Assessment: Assignment based
  • Accreditation and Approval: WES + WHED + YOK + YODAK + IACBE

The Master of Business Administration (MBA) in Marketing is an innovative and comprehensive program designed to cultivate expertise in both foundational business principles and specialized marketing domains. This dynamic curriculum is meticulously crafted to empower individuals with the knowledge, skills, and strategic insight necessary for success in the ever-evolving marketing field.

Importance of the MBA in Marketing:

This program is pivotal in fostering a deep understanding of business functions, with a strategic focus on marketing. Graduates not only master marketing management but also emerge as proficient problem-solvers, blending theoretical knowledge with practical marketing applications.

Career Advancement:

The MBA in Marketing positions graduates as sought-after professionals in the global job market. Whether aspiring to leadership roles in marketing-driven companies or pursuing entrepreneurial ventures, the program's emphasis on strategic marketing, consumer behaviour, and international marketing opens diverse career pathways.

Practical Teaching Approach:

Our MBA program embraces a practical teaching approach, incorporating case studies, simulations, and interactive discussions. This ensures students not only comprehend marketing theories but also apply their knowledge effectively in real-world marketing scenarios.

Module Overview:

  1. Economics for Business Management: Apply economic principles strategically in business decision-making.
  2. Financial Management: Master financial analysis, budgeting, and capital allocation for business growth.
  3. Marketing Management: Develop strategic marketing plans and understand consumer behaviour.
  4. Research Methods: Acquire advanced research skills for informed decision-making.
  5. Organisational Theory: Explore organizational structures, behaviour, and culture for effective leadership.
  6. Legal Environment of Business: Understand the legal landscape impacting business operations.

Specialization Courses:

  1. Strategic Management: Align marketing strategies with overall business goals for sustained success.
  2. Consumer Behaviour: Analyze consumer trends and behaviours to drive targeted marketing campaigns.
  3. Marketing Communication: Develop effective communication strategies to enhance brand positioning.
  4. e-Commerce: Navigate the digital landscape and capitalize on e-commerce trends.
  5. International Marketing: Expand marketing strategies to global markets.
  6. Operations Management: Optimize marketing processes, supply chains, and quality control.
  7. Graduation Project: Apply learned skills to solve real-world marketing challenges.

Embark on a transformative journey with our MBA in Marketing, where strategic marketing meets business excellence. Prepare to excel in the global marketing arena and shape your career trajectory with a comprehensive and forward-thinking education. This program is ideal for professionals seeking marketing leadership, entrepreneurs enhancing managerial and marketing skills, and graduates passionate about making a mark in the dynamic field of marketing. Join us and unlock the doors to strategic thinking, consumer-centric innovation, and a world of exciting marketing opportunities.

 
Skills this course bring:
  • Literature Search
  • Academic Critique
  • Literature Review

Credentials and Accreditations

About Girne American University -

Girne American University (GAU) is the first university in Cyprus with more than 20,000 students and 18,000 alumni from 135 countries with 22 research laboratories is the largest public university of Northern Cyprus registered and accredited by YOK and YODAK.

GAU was established in 1985. Having started with seven students, today GAU is a globally recognized university with seven international campuses across three continents. It is ranked among the top 100 higher education providers by Eduniversal and offers access to the American learning system with internationally accredited programs. It serves 20,000 students from 135 countries, offers 71 undergraduate programs, and features a well-equipped library with extensive scientific databases and digital resources.

GAU offers programs at the Doctorate, Master's and Bachelor's levels, and all the programs are WES Approved.

Girne American University Accreditation & Associations:

  • YÖK - Council of Higher Education (Republic of Turkiye)
  • YÖDAK - Higher Education Planning Evaluation Accreditation and Coordination Council (Northern Cyprus)
  • IACBE - The International Assembly for Collegiate Business Education (US)
  • UK NARIC
  • EAQUALS
 
 
Learn more

About MEW School of Leadership -

MEW School of Leadership is a London-based leading global online business school offering fully accredited, self-paced, flexible and assignment-based;

  • Accredited Online Degrees, 
  • Pathway Programs Master's and Bachelor's levels,
  • Short Certified CPD Courses,
  • UK University progress UG and PG Diplomas, 
  • Executive & Corporate Training.

In management, administration and professional areas via blended and online learning models. We are one of the top schools for Online MBA, Masters Degrees, Executive Education, Corporate Training and much more. MEW School of Leadership is transforming Leadership thought and practice in the UAE, UK and beyond."

MEW School partners with world's best universities and awarding bodies to bring accredited an globally recognised qualifications at your class or screen. 

 

Learn more

Girne American University

MEW School of Leadership

Inquire Now

Learning Modules/Units

Unveil the valuable lessons and practical skills that you'll gain throughout this course.

What's included

4 e-Lectures

2 Case Studies

2 Videos

1 Quiz & Exercise

1 Graded Assessment


The Legal Environment of Business module provides a comprehensive exploration of the legal aspects influencing business operations. It delves into key areas of business law, offering insights into how legal frameworks impact various facets of business activities, risk management, and decision-making. Participants will gain an understanding of the essential elements of legal systems, contracts, regulations, and ethical considerations in the business realm.

What's included

1 Graded Assessment


This course explores the application of economic principles, theories, and analytical tools to managerial decision-making within organizations. Emphasizing both microeconomic and macroeconomic perspectives, the course enhances students’ ability to apply economic reasoning to real-world business challenges. Students will gain insights into the economic foundations of strategic and operational decisions, while developing critical thinking and analytical skills essential for effective management and the efficient operation of firms.

Student's Learning Outcomes:

  • Gain an intermediate understanding of consumer behaviour and market demand.
  • Analyze market structure and competition.
  • Understanding the role of government intervention in markets.
  • Understand the impact of economics on business and society.

What's included

1 Graded Assessment


The Marketing Management module provides a comprehensive understanding of key marketing principles, strategies, and techniques. Participants engage with topics like market research, consumer behavior, branding, and digital marketing trends. Emphasizing real-world application, the module fosters practical skills and critical thinking.

What's included

1 Graded Assessment


The Organisational Theory module is designed to provide participants with a comprehensive exploration of key concepts and practices in organizational design and management. Participants will delve into fundamental processes, including chartering the design process, assessing current business states, and designing new organizational structures.

The Financial Statement module is designed to provide learners with a comprehensive understanding of financial reporting practices and the significance of financial statements in the business context. This module covers preparing, analysing, and interpreting financial statements, emphasizing their role in informing decision-making processes within organizations.

What's included

1 Graded Assessment


The Consumer Behaviour module is designed to provide learners with a comprehensive understanding of the factors influencing consumers' purchasing decisions and behaviors. This module delves into the psychological, social, and cultural aspects that shape consumer choices, enabling students to grasp the intricacies of consumer behavior in the marketplace.

What's included

1 Graded Assessment


The Operations Management module provides learners with a comprehensive understanding of the principles and practices involved in efficiently managing the processes that transform inputs into goods and services. This module explores the critical aspects of operations, including design, planning, execution, and control, with a focus on optimizing resources to achieve organizational goals.

The E-Commerce module is thoughtfully designed to immerse learners in the multifaceted realm of electronic commerce, exploring key principles, strategies, and tools essential for thriving in the digital marketplace. This comprehensive module delves into the intricacies of online business transactions, digital marketing, user experience optimization, and the integration of cutting-edge technologies within the e-commerce landscape.

The International Marketing module is intricately designed to provide participants with a comprehensive understanding of key elements within the realm of global marketing. This module explores the complexities of formulating and executing international marketing strategies, delving into the nuances of cross-cultural considerations, market entry approaches, and global branding.

The Marketing Communication module is meticulously designed to provide learners with a comprehensive understanding of the key elements within the realm of marketing communication strategies. This module delves into the intricacies of creating effective communication plans, utilizing various channels, and implementing strategies essential for impactful marketing campaigns.

What's included

1 Graded Assessment


The Graduation Project involves the completion of a research or consultancy project, allowing students to explore a specific business challenge, opportunity, or issue. Students are required to integrate theoretical frameworks with practical insights gained from their coursework, demonstrating a deep understanding of business management principles.

Program Details

Accreditation

This course has been duly accredited by and is delivered in partnership with our accreditation partner, Girne American University, Northern Cyprus. The program carries accreditation and recognition ...

This course has been duly accredited by and is delivered in partnership with our accreditation partner, Girne American University, Northern Cyprus. 

The program carries accreditation and recognition from the following bodies:

  • YÖK - Council of Higher Education (Republic of Turkiye)
  • YÖDAK - Higher Education Planning Evaluation Accreditation and Coordination Council (Northern Cyprus)
  • IACBE - The International Assembly for Collegiate Business Education (US)

The Degree issued for this program is accepted and approved by:

  • World Education Services (WES), Canada
  • World Higher Education Database (WHED), UNESCO



Entry Requirement

A bachelor's degree or at least five years of managerial experience. A student would need at least a bachelor's degree from an accredited UK university or equivalent qualification in case the qualifi...

A bachelor's degree or at least five years of managerial experience.

A student would need at least a bachelor's degree from an accredited UK university or equivalent qualification in case the qualification is achieved abroad for the standard admission route; however, there could be a chance given to students who have a proven record of at least five years of managerial experience in the respective field of the degree applied for. This will be assessed on a case-by-case basis, and it is the university's discretion to accept or reject any application based on the experience certificate provided.

Required Documents:

  • High School Diploma/Certificate
  • Evidence of English Competence: TOEFL, IELTS, or equivalent if available. If not, then the candidate will be tested upon admission at MEW School.
  • Bachelor's Degree Certificate and official transcripts: An appropriate bachelor’s degree or its equivalent and official transcripts or academic records for all university-level studies have been completed. OR Five to Eight years of Managerial Experience: The experience letter for this purpose must be stamped and signed by proper authority with a clear start and end date of the experience. 
  • Recent updated CV/resume/portfolio
  • Academic Reference Letter
  • Professional Reference Letter
  • Photocopy of Passport/ Any Government issued ID

Certificate

Upon the successful completion of all the learning outcomes and passing the assessment criteria, the student will be awarded the following credentials: Certificate 1: Course Completion Certificate,...

Upon the successful completion of all the learning outcomes and passing the assessment criteria, the student will be awarded the following credentials:

  • Certificate 1: Course Completion Certificate, awarded by MEW School of Leadership
  • Certificate 2: Master's degree certificate and transcript awarded by Girne American University.

The Degree issued for this program is accepted and approved/listed by:

  • World Education Services (WES), Canada
  • International Association of Universities - World Higher Education Database (IAU WHED) - UNESCO

Visa Requirement

A visa is required only if you are invited for a research-based workshop/assignment or choose to finish the third semester on campus with the university. You might also require a visa if you opt-in to...

A visa is required only if you are invited for a research-based workshop/assignment or choose to finish the third semester on campus with the university. You might also require a visa if you opt-in to participate in the awarding university graduation ceremony.

However, since the program is 100% online, there is no visa requirement.

Please note that MEWSchool might facilitate your visa process but cannot process or guarantee it. The student will bear Any extra process, charges, or any additional requirement related to visa processing. The above fee for the program includes only the tuition fee, along with your certification.

Career Outlook

The Master of Business Administration (MBA) in Marketing positions professionals for a dynamic and rewarding career path, supported by authoritative sources and a focus on contemporary marketing strat...

The Master of Business Administration (MBA) in Marketing positions professionals for a dynamic and rewarding career path, supported by authoritative sources and a focus on contemporary marketing strategies:

Overall Career Outlook: The MBA in Marketing is a strategic career investment, reflecting a significant increase in demand for skilled marketing professionals who can navigate the complexities of the modern business environment. Renowned sources such as Harvard Business Review and the U.S. Bureau of Labor Statistics underscore the pivotal role of marketing expertise in driving business success.

Job Options: Graduates are well-equipped to pursue diverse roles within the marketing landscape. Opportunities include Brand Manager, Marketing Director, Digital Marketing Strategist, and Chief Marketing Officer (CMO), aligning with their specialization in Marketing.

Employment Opportunities: Projections from leading business institutions and industry reports highlight a robust demand for marketing professionals. Opportunities abound in various sectors, encompassing traditional and digital marketing, market research, advertising, and public relations.

Salary Statistics: The median salary for professionals with an MBA in Marketing is highly competitive, surpassing industry standards. Global salary surveys and industry analyses indicate that marketing professionals earned a median annual wage exceeding $120,000 in 2023, showcasing the lucrative nature of the field.

MBA Advantage: Possessing an MBA in Marketing positions individuals for influential roles such as Chief Marketing Officer, Brand Strategist, and Marketing Analytics Manager. The program's emphasis on strategic marketing management, digital marketing trends, and consumer behavior equips graduates with advanced skills, making them highly sought after in the competitive business landscape.

Source:

  • Harvard Business Review. (2023). The Future of Marketing: Trends and Insights.
  • U.S. Bureau of Labor Statistics. (2023). Occupational Outlook Handbook - Marketing Managers.
  • Global Marketing Salary Survey 2023, Marketing Professionals Association.

Note: Salary statistics are based on estimates and may vary depending on factors such as location, experience, and industry specifics.

Workshop

Online face-to-face workshops will be conducted where practical applications of the topics discussed will be explored. Our faculty will facilitate and supervise the workshops, and an invitation for th...

Online face-to-face workshops will be conducted where practical applications of the topics discussed will be explored. Our faculty will facilitate and supervise the workshops, and an invitation for the same will be sent at least two hours before the invitation date. These workshops provide a complimentary learning opportunity for students to learn more practically and in depth from the faculty or fellow learners.

Show Certificate on LinkedIn and Elsewhere:

Show Certificate on LinkedIn and Elsewhere:

Shine in your league, outclass peers and showcase the new YOU. Show your acclaimed certificate on LinkedIn and other social media, and take pride in your achievements with MEW School of Leadership.

Meet Our Learners

Our Excellence

  • Low Tuition
  • Assignment Based
  • Graduate on Campus
  • Attend Graduation Ceremony
  • Multi-Qualifications
  • Flexible Payments

Campus-grade Learning at Your Screen

Taking Annual leave or leaving a job just to graduate? NO MORE. Enroll in any of our Master's Degrees, Enjoy top-of-the-class learning content, Experience far better than any classroom, and credentials at par with on-campus peers. Enroll in MEW Degree Programs Now.

Learn as you schedule
Learning Always Waits for You. Choose What to Learn and When

With our in-portal study hour scheduling, you choose when you have time to learn so you keep working and learning at the same time without losing any track.

Alumnus for lifetime
Enjoy lifetime access to Our MEWBook Learning Portal

When you enrol for our courses, you create a forever bond with our community of great people. Learn with them, participate in research, and attend industry webinars. And, of course, you have lifetime access to the learning material - Even future learning updates.

Choose the format that suits you
Blended - Fully Online - or Even a Semester at Campus

Explore the program information to know what you wish for. You can choose the program delivered fully online, Blended with live webinars, or even choose the research semester at the awarded University Campus. Or just join the Graduation Ceremony with the on-campus students.

Learn from lectures, apply in assignments
Submit Home-Based Assignments and Graduate

Graduating is as easy as you would wish. Go through our amazing lectures, explore topics with referenced material, practice learning with assignments, and pass. Once done, order your Degree at a preferred address.

Practically Summarized Learning

Academic Excellence

We believe in quality learning of meaningful qualifications that put you where you wish to be.

Support

Premium-Plus Support

With in-portal tutor chat, Dedicated advisor and you-centered corporate strategy, MEW School claims the best student support envy of the industry.

technology

Trusted Technology

Encrypted hashes, digital signatures and custom-built platforms, along with a commitment to data privacy and safety, you are in for a secure experience.

coins

Affordable at Large

With at least a 50% tuition fee reduction, that too for the highest quality content and global accreditation, we put learning before business.

case study

Case Studies that Speak

Our learning is complimented by our industry leading focus on learning-with-cases.

Learners as Partners

Learners as Partners

With focus on long term commitment with life-time portal access, MEWFellow Alumni Association and Open Alumni webinars, we look for a partner in every learner.

Explore our learning technology

MEWBook – Immersive Learning Experience Portal

Our intuitive learning management system is designed to ensure smooth learning with us, making the course completion your ultimate goal.


Simple in design, Sophisticated in function

Manage your learning and your time

Stats to keep you going

Every bit personalized


Key Highlights of MEWBook

  • Fully immersive course content
  • Interactive assessment to appraise your journey
  • Library access for more in-depth learning
  • Take notes of what and when it clicks
  • Learning Progress Statistics at a glance
  • In-portal notifications to keep you on time every time
  • Certificate and Student ID download
  • Students Community Discussions
  • In-portal study support
MEW School of Leadership

Meet Our Learners - Measure Our Impact