Overview

The Director's Seminar in Business Strategy at MEW School of Leadership is a dynamic and immersive five-day classroom-based training designed for senior executives such as CEOs, directors, general managers, and business leaders. This intensive program is focused on elevating strategic management skills through practical exercises, case studies, role-playing, and interactive learning techniques.

Participants will engage in hands-on learning that not only enhances their strategic decision-making capabilities but also offers rich networking opportunities, peer-to-peer learning, and a collaborative environment where executives can share their stories and learn from each other. By the end of the program, each participant will have developed a comprehensive business plan tailored to real-world challenges.

With each day dedicated to a core area of executive leadership—strategic management, marketing, leadership, and financial management—the program culminates in a capstone project where participants present their business plans. The case study introduced on Day 1 serves as the foundation, guiding participants through a progressive exploration of each strategic area, allowing them to build on their learnings day by day.

Program Highlights:

• Interactive Case Study: Participants will work on a real-world case study that builds progressively over the five days, helping them apply learned concepts directly to the business environment.
• Hands-On Workshops: Practical exercises will reinforce strategic principles and decision-making skills, culminating in the creation of a final business plan.
• Networking and Peer Learning: Executives will network and exchange ideas with their peers, gaining insights from a diverse group of experienced professionals.
• Role-Playing and Simulations: Real-life scenarios will challenge participants to apply leadership, financial, and marketing strategies in a dynamic and engaging way.

Overall Learning Outcomes:

By the end of the Advanced Executive Leadership Program, participants will be able to:

1. Strategic Visioning and Planning: Understand and apply the principles of strategic management to formulate and implement strategic plans tailored to their business needs.
2. Market Strategy Development: Craft effective marketing strategies that identify target markets, position the business competitively, and deliver a cohesive marketing mix.
3. Leadership and Change Management: Lead high-performing teams and manage organizational change with confidence, adapting leadership styles to different business scenarios.
4. Financial Acumen: Analyze financial data, manage budgets, and make strategic financial decisions that drive business success and profitability.
5. Business Plan Development: Develop and present a comprehensive, strategic business plan that synthesizes learning from all key areas (management, marketing, leadership, and finance).
6. Networking and Collaboration: Forge lasting professional relationships with peers, gaining insights and learning from the shared experiences of fellow senior executives.