Executive MBA in Media & Entertainment
AED 21,600
AED 19,440
Executive MBA in Media & Entertainment
Elevate your career with a cutting-edge Executive MBA specialized in Media & Entertainment, fostering leadership excellence in the vibrant landscape of the UK creative industry.
Credentials and Awards by:
The program is accredited by and you will receive awards from the following academic partners:

Executive MBA in Media & Entertainment
Elevate your career with a cutting-edge Executive MBA specialized in Media & Entertainment, fostering leadership excellence in the vibrant landscape of the UK creative industry.
Credentials and Awards by:
The program is accredited by and you will receive awards from the following academic partners:







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About the Programme
Credentials and Accreditations
About Girne American University -
Girne American University (GAU) is the first university in Cyprus with more than 20,000 students and 18,000 alumni from 135 countries with 22 research laboratories is the largest public university of Northern Cyprus registered and accredited by YOK and YODAK.
GAU was established in 1985. Having started with seven students, today GAU is a globally recognized university with seven international campuses across three continents. It is ranked among the top 100 higher education providers by Eduniversal and offers access to the American learning system with internationally accredited programs. It serves 20,000 students from 135 countries, offers 71 undergraduate programs, and features a well-equipped library with extensive scientific databases and digital resources.
GAU offers programs at the Doctorate, Master's and Bachelor's levels, and all the programs are WES Approved.
Girne American University Accreditation & Associations:
- YÖK - Council of Higher Education (Republic of Turkiye)
- YÖDAK - Higher Education Planning Evaluation Accreditation and Coordination Council (Northern Cyprus)
- IACBE - The International Assembly for Collegiate Business Education (US)
- UK NARIC
- EAQUALS

Learning Modules/Units
Unveil the valuable lessons and practical skills that you'll gain throughout this course.
What's included
1 Graded Assessment
The Marketing Management module provides a comprehensive understanding of key marketing principles, strategies, and techniques. Participants engage with topics like market research, consumer behavior, branding, and digital marketing trends. Emphasizing real-world application, the module fosters practical skills and critical thinking.
Upon completing this module, the learner will be able to;
- Comprehensive Marketing Knowledge: Develop a profound understanding of marketing principles, theories, and contemporary practices.
- Strategic Marketing Planning: Demonstrate the ability to formulate strategic marketing plans aligned with organizational goals.
- Consumer Behavior Analysis: Analyze and interpret consumer behavior for informed marketing strategies.
- Digital Marketing Proficiency: Attain proficiency in using digital marketing tools for effective campaigns.
- Integrated Marketing Communication: Understand and implement integrated marketing communication strategies for consistent brand messaging.
- Marketing Metrics and Analysis: Apply key performance indicators (KPIs) and analytics to measure marketing effectiveness.
These outcomes aim to equip participants with a versatile skill set and knowledge base essential for successful marketing management roles in diverse business environments.
What's included
1 Graded Assessment
This module in Management Information Systems (MIS) is designed to provide students with a comprehensive understanding of the role of information systems in organizational contexts. Students will delve into key areas, exploring the design, implementation, and management of information systems with a focus on enhancing business processes.
Upon successful completion of this module, students will achieve the following learning outcomes:
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Comprehensive MIS Understanding: Gain a thorough understanding of the principles and functions of Management Information Systems.
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Strategic Integration: Recognize the strategic significance of MIS in organizational decision-making processes.
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Technical Proficiency: Develop technical skills in utilizing MIS tools for data management, analysis, and system design.
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Cybersecurity Awareness: Understand the importance of cybersecurity in safeguarding information systems.
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Problem-Solving and Decision-Making: Apply MIS concepts to solve business problems and support effective decision-making.
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Integration with Business Operations: Explore how MIS integrates with various business processes to enhance efficiency.
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Ethical and Legal Considerations: Recognize and address ethical and legal considerations related to MIS implementation.
These outcomes aim to equip students with a solid foundation in MIS, preparing them for roles that require the effective utilization of information systems in diverse organizational settings.
What's included
1 Graded Assessment
The Operations Management module provides learners with a comprehensive understanding of the principles and practices involved in efficiently managing the processes that transform inputs into goods and services. This module explores the critical aspects of operations, including design, planning, execution, and control, with a focus on optimizing resources to achieve organizational goals.
Upon successful completion of this module, students will attain the following learning outcomes:
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Process Optimization: Understand the principles of designing and optimizing business processes for enhanced efficiency and effectiveness.
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Capacity Planning and Resource Management: Apply capacity planning techniques to allocate resources effectively, ensuring optimal utilization.
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Inventory Management: Analyze and implement inventory management strategies to balance supply and demand efficiently.
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Quality Control and Continuous Improvement: Grasp the importance of quality control measures and continuous improvement methodologies in operations.
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Supply Chain Integration: Understand the role of supply chain management and develop skills to integrate supply chain processes seamlessly.
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Technology Adoption in Operations: Explore and apply technological solutions for improving operations, including the use of data analytics and automation.
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Risk Management: Identify and assess operational risks, developing strategies for mitigating potential challenges.
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Cross-functional Collaboration: Appreciate the interconnectedness of operations with other organizational functions and develop effective cross-functional collaboration skills.
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Sustainability in Operations: Consider the environmental and social impacts of operations, incorporating sustainability practices into decision-making.
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Project Management: Gain foundational knowledge of project management principles and their application in operations.
These outcomes aim to equip learners with the skills and knowledge necessary for effective operations management, preparing them for roles that contribute to organizational efficiency and competitiveness.
What's included
1 Graded Assessment
This course explores the strategic and pivotal role of Human Resource Management (HRM) in enhancing employee performance and aligning workforce capabilities with organizational goals. It equips students with the knowledge and skills to make informed decisions about recruitment, training, performance management, and rewards—decisions that are increasingly relevant across all managerial roles, not just within HR departments. The course integrates perspectives from both top management and functional HRM, providing a comprehensive understanding of how strategic HR practices influence business success. Students will engage with real-world case studies, current industry developments, and selected readings from business and academic sources to apply theory to practice.
Student's Learning Outcomes:
- Understand the strategic role of HRM in supporting the business objectives of an organisation.
- Understanding Equal Opportunity and the Legal Environment.
- To enlarge insights into managing diversity.
- To identify human resource systems and practices available to build a skilled and motivated workforce.
- Understanding of the employee testing and selection process.
- Gain an ethical understanding of the concept of performance appraisal and its process.
- Awareness of managing Employee Separations, Downsizing, and Outplacement.
The Media & Communication Industry module is thoughtfully designed to provide participants with a comprehensive understanding of the key elements within the realm of media and communication. This module explores the nuances of the industry, emphasizing the intricacies of effective communication strategies and media management.
Upon successful completion of this module, participants will achieve the following learning outcomes:
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Media Landscape Analysis: Develop a profound understanding of the contemporary media landscape, including digital platforms, traditional media, and emerging trends, enabling insightful analysis for strategic decision-making.
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Audience Engagement Strategies: Acquire skills in crafting and implementing audience-centric communication strategies, utilizing various media channels to enhance engagement and cultivate a loyal audience base.
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Media Planning and Buying: Explore the intricacies of media planning and buying processes, understanding how to optimize budget allocation for effective media campaigns that align with organizational goals.
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Content Creation and Management: Gain proficiency in content creation and management, covering diverse formats such as written, visual, and audio content, to effectively convey messages and maintain brand consistency.
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Media Ethics and Regulations: Navigate the ethical considerations and regulatory frameworks inherent in media and communication, ensuring adherence to legal standards and ethical guidelines.
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Crisis Communication: Develop skills to handle crisis communication effectively, formulating strategies to mitigate reputational risks and maintain public trust during challenging situations.
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Digital Media Analytics: Understand the integration of analytics in digital media, leveraging data-driven insights for informed decision-making and optimizing digital media strategies.
This module equips participants with the knowledge and skills necessary to navigate the dynamic landscape of the media and communication industry, fostering adept professionals ready to excel in diverse and evolving communication environments.
What's included
11 e-Lectures
1 Graded Assessment
This course is designed to develop students' strategic thinking, analytical capabilities, leadership communication, teamwork, and cross-functional integration skills. Emphasizing the formulation and execution of strategy, the course equips students with tools and frameworks applicable to large corporations as well as firms of all sizes across various sectors. Through case-based learning and interactive activities, students will engage with real-world strategic challenges from diverse industries and business contexts, enhancing their ability to make informed and impactful decisions in dynamic environments.
Student's Learning Outcomes:
- Analyse industry structure and environmental trends.
- Assess how a firm’s resources and capabilities generate competitive advantage.
- Formulate new strategies under varying contexts.
- Implement strategies and organise firms for success.
What's included
1 Graded Assessment
This course explores the application of economic principles, theories, and analytical tools to managerial decision-making within organizations. Emphasizing both microeconomic and macroeconomic perspectives, the course enhances students’ ability to apply economic reasoning to real-world business challenges. Students will gain insights into the economic foundations of strategic and operational decisions, while developing critical thinking and analytical skills essential for effective management and the efficient operation of firms.
Student's Learning Outcomes:
- Gain an intermediate understanding of consumer behaviour and market demand.
- Analyze market structure and competition.
- Understanding the role of government intervention in markets.
- Understand the impact of economics on business and society.
What's included
1 Graded Assessment
The Graduation Project involves the completion of a substantial research or consultancy project, allowing students to explore a specific business challenge, opportunity, or issue. Students are required to integrate theoretical frameworks with practical insights gained from their coursework, demonstrating a deep understanding of business management principles.
The project may cover various aspects of business management, such as strategic planning, organizational behavior, marketing, finance, or operations. It typically includes elements of primary and secondary research, data analysis, and strategic decision-making. Students are encouraged to select topics relevant to their career aspirations or areas of interest within the business management field.
This course provides a comprehensive introduction to the fundamental concepts, contributions, and limitations of key paradigms in Organizational Theories. It is designed to develop students' ability to understand, design, and manage organisations effectively. The course addresses both macro-level aspects—such as organizational structure, technology, and external environment—and micro-level dynamics, including organizational culture, managerial decision-making, power dynamics, and internal conflicts. Through a combination of lectures, readings, class discussions, case studies, and research projects, students will gain a well-rounded and analytical understanding of organizational behavior and the complexities of organizational life.
Student's Learning Outcomes:
- Have a general understanding of what an organization is, how it is constructed and how it functions.
- Understand the specific conditions of public sector organisations and the impact of the environment on organizational performance.
- Have a general understanding of the main organisational theories and research studies in the field.
- Be able to work with concepts like: organisation leadership, organisational culture, organisational structure, bureaucracy, motivation, organisational performance, organisation environment, complex systems.
Program Details
Entry Requirement
A bachelor's degree or at least five years of managerial experience.
A student would need at least a bachelor's degree from an accredited UK university or equivalent qualification in case the qualification is achieved abroad for the standard admission route; however, there could be a chance given to students who have a proven record of at least five years of managerial experience in the respective field of the degree applied for. This will be assessed on a case-by-case basis, and it is the university's discretion to accept or reject any application based on the experience certificate provided.
For additional requirements, please see our documents requirements section to see what you must upload before being granted admission into the program.

Certificate
Upon the successful completion of all the learning outcomes and passing the assessment criteria, the student will be awarded the following credentials:
Certificate 1: Course Completion Certificate, awarded by MEW School of Leadership
Certificate 2: Master's degree certificate and transcript awarded by Girne American University.

Visa Requirement
A visa is required only if you are invited for a research-based workshop/assignment or choose to finish the third semester on campus with the university. You might also require a visa if you opt-in to participate in the awarding university graduation ceremony.
However, since the program is 100% online, there is no visa requirement.
Please also note that MEWSchool might facilitate your visa process but cannot process or guarantee your visa. Any extra process or charges or any additional requirement related to visa processing will be borne individually and solely by the student. The above fee for the program includes only the tuition fee for the program along with your certification.

Career Outlook
Overall Career Outlook: The Executive MBA specialized in Media & Entertainment is a strategic career investment, positioned to meet the evolving demands of this dynamic industry. Authoritative sources such as The Hollywood Reporter and industry-specific reports highlight the increasing need for executives with a comprehensive understanding of business strategies in media and entertainment.
Job Options: Graduates are equipped to pursue executive-level roles within the media and entertainment sector. Opportunities include Chief Entertainment Officer, Media Strategy Director, Content Development Executive, and Chief Creative Officer (CCO), aligning with their specialization in Media & Entertainment.
Employment Opportunities: Projections from leading media and entertainment institutions and industry reports emphasize a robust demand for executives with a nuanced understanding of the industry. Opportunities span various segments, including film, television, streaming services, music, and digital media.
Salary Statistics: The median salary for professionals with an Executive MBA in Media & Entertainment is highly competitive, surpassing industry standards. Global salary surveys and industry analyses indicate that executives in this field earned a median annual wage exceeding $150,000 in 2023, underscoring the lucrative nature of leadership roles in media and entertainment.
EMBA Advantage: Possessing an Executive MBA in Media & Entertainment positions individuals for influential leadership roles such as Chief Creative Officer, Entertainment Strategy Director, and Media Innovation Manager. The program's emphasis on strategic media management, content creation, and emerging technologies equips graduates with advanced skills, making them highly sought after in the rapidly evolving media and entertainment landscape.
Source:
- The Hollywood Reporter. (2023). Industry Insights: The Future of Media & Entertainment Leadership.
- Entertainment Business Association Annual Report. (2023).
- Global Executive Compensation Survey 2023, Media & Entertainment Executives.
Note: Salary statistics are based on estimates and may vary depending on factors such as location, experience, and specific roles within the media and entertainment industry.

Workshop
Online face-to-face workshops will be conducted where practical application of the topics discussed will be explored. Our faculty will facilitate and supervise the workshops, and an invitation for the same will be sent at least two hours before the invitation date. These workshops provide a complimentary learning opportunity for students to learn more practically and in depth from the faculty or fellow learners.

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To be honest, I was looking to get the degree to clinch the promotion I had in front of me, but when I joined the program, I realized how essential it is to learn with MEW School of Leadership it not only enhanced my capability as an engineer, but also as a professional that can now deal with complex problems in a much more better approach.
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My program Mba with the has been one of the most comprehensive challenging and informative educational experiences. The program really convinced me to take my business in a new direction and enabled me to implement my plans for the future.
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The program totally enhanced, my thinking about managing organizations and how to approach your business strategy. With MEW School of Leadership, I'm able to drive my business growth and launch new products also.
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